websites | logos | bus cards | more soon
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Blue Bow Gifts - bluebowgifts.com
Brief: Design classic, yet simple logo using royal blue colour for online gift store in New Zealand. All work done remotely.
ClassAct - classact.co.za
Brief: Design youthful, fun, simple logo for training and consulting company in South Africa. All work done remotely.
Idube Game Reserve - www.idube.com
Brief: Redesign of logo for a safari lodge in South Africa. Needed to modernise and simplify existing logo. We made use of the trademark zebra stripes ('idube' means 'zebras' in Shangaan) and colour was inspired by that of landrovers used for game drives. All work done remotely.
Mindscape WFP Elements - www.mindscape.co.nz
Brief: Logo for a software product in same range as WFP Property Grid and ties in with existing company branding.
Slimfast
Brief: Logo for a supplement.
Design Solution: Design follows idea of slimming by making use of tape measure markings.
Complete Security - completesecurity.co.nz
Brief: Logo for a security installation company. Required bold, masculine lettering and to work in greys or silver.
Design Solution:Design played on "CSI" initials and includes a spotlight to indicate security.
Social-Care
Brief: Logo consultancy firm working in the social services sector.
Design Solution:The theme is modern and the logo needed to include the tagline 'strategy, evaluation etc...'
Chic Beaute - chicbeaute.co.nz
Brief: Logo for a beauty and nail technician/salon.
Design Solution:The theme is based upon the French interior of the salon and makes use of a fleur-de-lis and a feminine font.
MeritWorks
Brief: Logo for a consultancy company.
Design Solution Client wanted to include specific colours in a modern and clean design, and make use of a mandala in the logo.
Mindscape WPF Property Grid - www.mindscape.co.nz
Brief: Logo for Software product.
Design Solution:The product logo style ties in strongly with the Mindscape company logo to create a consistent brand. The design makes use of grids, tables and icons which form a major part of the product and user interface.
Stone Features
Brief: Client imports stone sculptures & ornaments. Used shades of stone grey plus a green accent (landscape), strong font for 'stone' and an elegant one for 'features'. Symbol is generic & simple as the client has an exclusive product range that is custom-made and varied.
Creative Energy
Brief: Logo for health product wholesaler - upgrade & modernise existing logo, while still maintaining some familiarity.
Design Solution:The original colour scheme was used, but black was added for extra impact. The logo still shows movement & energy, but a more modern symbol and font were introduced.
Quality Cakes
Brief: Logo for Bakery based in Petone. The brief was a modern, stylised cupcake and use of a script font & included both a simplified black and white version for yellowpages ads, as well as a full colour version. The colours were chosen to tie into the fun & the delicious taste of cupcakes.
aboutBusiness
Brief: Logo for IT software and services company based in Christchurch. Logo to use specific colours, work displayed on a vehicle and bring across the idea of personal IT services.
Design Solution: Logo uses an icon-like symbol showing people and computers. Style is simple, clean and 'Web 2.0/technology'.
Amanzi - www.amanzi.co.nz
Brief: Logo for an IT consultancy based in Wellington.
Design Solution: Worked hand-in-hand with client to fine-tune and add finishing touches to their existing logo.
Focus on Stamps
Brief: Logo for polymer stamp company (eg: for ink shapes in scrapbooking). Logo to feature a stylised eye and be bright, modern, arty and catch one's attention.
Design Solution: Logo integrates the stylised eye with the 'S' to create the shape of a face, to emphasise the idea of 'focus'. The font and brush strokes create the effect of stamping ink onto paper.
Lazy Daisies - www.lazydaisies.co.nz
Brief: Logo for Self-contained cottage accomodation in Martinborough, in the the Wairarapa, New Zealand. Clients wanted cheerful, welcoming logo.
Design Solution: Logo uses the stem of the daisies as they 'Y' of the text. Font was chosen for it's eleganace and colours are cheerful, warm and welcoming.
Logogog - www.logogog.com
Brief: Logo for Publishing, Editing and Writing Company based in South Africa. Client wanted bold, colourful, fun logo.
Design Solution: Logo is centred around a fun and funky font - this because the company name is interesting in itself and the company is about words. The colour chosen by the client was a bright green and the spiral shape ties in nicely with an African theme.
Good Thoughts - www.goodthoughts.co.nz
Brief: Logo for planning, research and writing consultant. Professional logo incorprating the word 'good thoughts', some use of colour.
Design Solution: Logo includes thought bubble integrated into text and uses colour to add a feeling of creativity.
Mindscape LightSpeed - www.mindscape.co.nz
Brief: Logo for Software product.
Design Solution: The product logo style ties in strongly with the Mindscape company logo to create a consistent brand and the design plays on separate ideas of 'light' (in the symbol) and 'speed' (in the font leaning forward).
Mindscape - www.mindscape.co.nz
Brief: Logo for IT company which builds software products for IT developers. Simple, modern, clean, showing tech, forward-thinking, creativity, fun.
Design Solution: Logo includes braces, common in programming syntax. 3 faces (3 directors) are created from these and they look forward in same direction. Purple for fun, font is technical and feel is Web 2.0
Wasabi Air Ltd - www.wasabi-air.co.nz
Brief: Logo for company which installs heat pumps, air con and refrigeration. Theme is around the name 'Wasabi': hot. Simple and Modern, text variations required.
Design Solution: Logo incorporates lime greem of wasabi, suitable font. Symbol is versatile and takes on the shape of the sun, a fan or snowflake.
oneoffjobs.co.nz
Brief: Logo to incorporate url and tagline.
Design Solution: Include elements associated with to-do lists, tagline in handwritten font.
Wellington Down Syndrome Social Club
Design Solution: DSYC logo needed to be upgraded to take account of the new club name.
Wellington Down Syndrome Youth Club
Brief: Logo showing person with arms up. Bright colour.
Design Solution: The Y is the figure and a paint brush stroke is used behind the logo for feeling of youth and colour.
Flying Teacup Publications
Brief: Fun & quirky logo for children's publications company
Design Solution: Fun colour and fonts, quirky, cartoon style
Pip Oldham, Oral Historian
Brief: To be contemporary, cheerful, yet reflect history.
Design Solution: Colour is cheerful and modern. Organic symbol the sort seen in organic shapes in modern design and also old fashioned wallpaper etc. Fonts used brings in old and new
Loop Communications
Brief: Quirky, clean, energetic, cheerful logo for copywriting/ marketing/ events company.
Design Solution: The typewriter font ties into the copywriting side of the business and the squiggles suggest linking people and ideas. The logo is fun and bright, but clean and uncluttered.
MJF Communications
Brief: Modern, simple, humorous logo for freelance copywriter/ production designer.
Design Solution: Highlighted comms with the use of speech marks and squares signify pixels, screens, pages. Lime colour stands out.
iTour New Zealand
Brief: Logo for new events tourism business with relaxed, people approach. Logo to have relevance to NZ.
Design Solution: Koru shape is a strong NZ symbol that signifies new beginnings. Shapes remind one of rivers, valleys and the 'i' of a person. Relaxing colours. (Team project with S Woodhouse).
References
"Digital Breeze has proved to me that long-distance relationships can work!
Although Logogog is based in South Africa, there never seemed
to be any gap in communication. I found the service offered to be both professional and creative, showing an intimate understanding of the branding
I was trying to create."
- Paula Marais,
Logogog.
